Founder, Operator, Builder
I build the companies behind the systems.
I founded Scribbify and Perfomax Marketing. Scribbify builds custom software, internal tools, and funnels agencies run on; Perfomax turns that operating knowledge into managed demand generation.
The story starts with building, not advising.
I did not start with a polished founder story. I started with a free WordPress blog, software reviews, and a need to understand why some pages earned attention while others disappeared.
That early writing turned into client work. Client work became a content agency. The agency became Scribbify: first a service business, then a bootstrapped company building custom software, internal tools, and funnels for agencies and growth teams.
Perfomax came later as the execution layer for demand generation. Scribbify and Perfomax are the companies I founded. Products like Serpify, LeadSpidey, TravelSpidey, TaskSpidey, WanderlyGPT, and ScrapeGoodLeads are built under Scribbify.
How the founder story compounds.
This is not a clean corporate origin story. It is a sequence of problems found by doing the work, then turned into companies, products, and systems.
Blogging taught distribution
Writing software reviews showed how search, publishing, and trust compound online.
Client work taught delivery
What began as writing requests became repeatable content and SEO execution.
Scribbify became the base
The agency evolved into a company for software, internal tools, and funnels.
Services exposed product gaps
Recurring agency problems created the product ideas that now sit under Scribbify.
Serpify shaped SEO tooling
SEO execution created a need for clearer systems around rank tracking and link work.
The portfolio expanded
LeadSpidey, TravelSpidey, TaskSpidey, WanderlyGPT, and ScrapeGoodLeads extended that build pattern.
Perfomax made it operational
I founded Perfomax to run demand-generation systems where pipeline quality matters.
Now the work connects
The consulting work is grounded in companies I have built, systems I have operated, and products I keep shipping.
The public trail behind the work.
Before the companies had shape, the work was already public: writing, interviews, podcasts, and expert contributions. That archive shows the same throughline as the businesses now: learn in public, build from practice, and keep improving the system.
The operating pattern behind the companies.
Build from lived problems
The strongest ideas have come from doing the work first, then noticing the constraint that keeps repeating.
Turn service work into systems
Client delivery creates the process knowledge that can become software, automation, or a clearer operating model.
Stay close to customers
Scribbify has been bootstrapped and feedback-led from the beginning, so the roadmap stays tied to practical use.
Connect attention to revenue
Across every company, the goal is infrastructure that turns marketing activity into pipeline, learning, and growth.
I do not only advise founders. I build companies too.
These are the companies I have founded: Scribbify builds the software, internal tools, and funnels agencies actually run on. Perfomax Marketing turns that systems thinking into managed demand generation for service businesses.
Scribbify began as a content-writing agency and evolved into a company that builds custom software, internal tools, and marketing funnels for agencies and growth teams.
- Custom software built around real agency workflows, reporting gaps, and delivery bottlenecks
- Internal tools that help teams manage SEO, outreach, operations, and client execution
- Funnel systems connecting acquisition, qualification, conversion, and follow-up
- Product portfolio including Serpify, LeadSpidey, TravelSpidey, TaskSpidey, WanderlyGPT, and ScrapeGoodLeads
Perfomax is the execution company for businesses that need a team to build, manage, and improve their demand-generation system month after month.
- Lead-generation pipelines built and managed from first touch to handoff
- Qualified meetings used as the metric, not clicks or impressions
- Paid, SEO, CRM, and automation connected as one operating system
- Built for service businesses through a tailored, founder-led engagement
Start with your Growth System Blueprint.
A 30-minute, founder-to-founder call. No pitch deck, no script. We map your pipeline together, find where revenue is leaking, and sketch the first piece of the system that fixes it.
- We diagnose your pipeline from first touch to closed deal
- I show you the one constraint likely capping growth
- You leave with the blueprint for what to build first
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