One major problem associated with 90% of your blogs online is that they lack in Quality content.
It is the content what makes a blog. Successful blogs have a quality stuffed content heap and they continue to produce more as well.
On the other hand, a lot of bloggers are producing chunks of useless content.
To be able to be successful online, you need your piece of content to be unique and more quality stuffed than the competition.
No matter which niche you mention, there are going to be countless number of blogs already competing for making it to the top.
The gigantic competition makes it a necessity to improve the quality of posts with time. In this post, I’ll break down some important tips on how you can perk up the quality of your posts.
Avoid grammar mistakes at any cost – Grammar mistakes are capable of destroying a great post.
To produce a great piece of content, you need to get rid of grammar and punctuation mistakes.
The default post editors of majority blogging platforms aren’t very precise in catching mistakes. Word processors such as Microsoft office word work quite well.
When it comes to swipe out mistakes, hemingway proves to be an effective online editor. Using it is fairly simple as well.
To begin, visit the hemingway editor and click on the write. Begin writing, or paste any piece of text (If you have one).
Once finished writing, click on “Edit”.
The mistakes are highlighted as soon as you click Edit. The right pane shows what colored mistakes mean. You can correct the mistakes after then.
Not only Hemingway, there are tools such as Grammarly and StackEdit as well. You can also get a proof-reader to check your posts manually for mistakes.
Break it down – Be frank, who wants to read long paragraphs of plain texts?
Straight and plain paragraphs of text get boring and are likely to be skipped by readers.
Instead of writing long paragraphs:-
- Break them down in small paragraphs
- Insert images between posts
- Use ordered unordered and bulleted lists.
- Break down posts in headings, sub-headings and so on.
- Insert Info-graphics if possible and available.
- Embed relevant videos from YouTube.
This won’t only make your posts look more interesting but will also hold readers for long.
Embedding videos is an effective tip. You must have noticed how readers stick to the screen once they start a video.
Write for humans, not bots – There is a broad difference between writing for humans and for bots.
There are thousands of blogs that are publishing posts merely to rank them high.
But, get it this way. Your post at the end is to be read by a reader. That reader is going to be a human, not a bot!
The profits you are going to make, is going to come out of humans, not bots. So, you need to ponder on writing human friendly content.
I’ve been personally been on blogs that solely purpose on ranking posts. Instead of ranking posts, try to provide value to readers.
Writing for bots includes :-
- Including <h2> , <h3> with keywords without need of it
- Inserting keywords more often than desirable
- Using senseless anchor text
- And much more..
Your very first focus should be on providing value to readers.
Make your content readable – I hate those people who use big and gigantic words to sound smart.
Make your post readable by target audience. A good post should get swallow by reader in the first attempt.
A lot of bloggers try to spice up their blog language and end up making their content un-understandable.
Keep your target audience in mind. If you are writing for brilliant scholars, then using hard words won’t be much of a problem.
However, if you are running a blog where under age readers often strike, you should use soft and easy to understand language.
Another common problem associated with tone is using slang. You should be more than cautious when using a slang in your blog post.
I am saying this because you can never predict what percent of your readers would be familiar with that slang.
Spend fair amount on research – A lot of bloggers completely let go of this point.
I am not saying that you don’t know about the topic you are writing. But stats, figures do change. In fact they do change more often than we expect.
This makes research a necessity. After all, you don’t want to post wrong information on your blog.
Cross check your facts before publishing your facts. A good idea is to mention sources where you found the statistics.
Research includes a lot more than this. During a good research :-
- You will find what others have already written about that topic
- Find profitable keywords ideas
- Get content generation ideas and suggestions to stuff your post with quality
- Reveal the demand of post on search Engines.
A good research might last for 2 hours, but it will surely be worth it.
Link wisely – While writing a post, bloggers use dozens of words which might not be familiar for readers.
For example, while explaining SEO, I might use terms such as meta, alt attribute and much more. Now, these terms might be easy to understand for some readers, however might just bounce off above head of some readers.
Same as the example ; if you have such words, link them to pages where readers can find their meaning. Link wisely, link exchanging for profits can even get you penalized from search engines.
Link to trust-able sources. A simple way to avoid troubles is to no-follow the link.
The post in a nutshell is as follows :-
- Avoid Grammar and punctuation mistakes
- Format posts appropriately. Use lists, headings, images and other elements.
- Write content for providing value to humans. Write for humans, not bots.
- Make your post easy to understand
- Spend fair time on research, it pays off !
- Link wisely
Conclusion – I’ve been continuously trying to perk up the quality of my posts. The points I mentioned above are what I learned during this time.
Now, I know these aren’t enough. If you know some tips that can contribute to this post, do let me know in the comments below.